Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland
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A01=Philip Hanson
Advertising Appropriation
Advertising Association
Advertising Expenditure
advertising expenditure analysis
Advertising Organisations
association
Author_Philip Hanson
Category=JHB
comecon
Comecon Countries
DDR
displays
Domestic Advertising
Eastern Bloc commerce
economic systems comparison
economy
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Excess Demand
expenditure
Follow
Held
marketing strategies in command economies
media regulation USSR
organisations
planned economies marketing
Post-war
Press Advertising
quarterly
Real GNP
shop
Shop Window Display
socialist consumer behavior
Soviet Advertising
Soviet Type Economy
Soviet Type Systems
Str
Total Advertising Expenditure
type
UK Level
USA
USSR Ministry
West European Levels
West Germany
Western Marketing
window
Product details
- ISBN 9781138045538
- Weight: 453g
- Dimensions: 138 x 216mm
- Publication Date: 29 Jan 2019
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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