Advertising and the Transformation of Screen Cultures
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A01=Bo Florin
A01=Patrick Vonderau
A01=Yvonne Zimmermann
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Author_Bo Florin
Author_Patrick Vonderau
Author_Yvonne Zimmermann
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Category1=Non-Fiction
Category=APF
Category=ATF
Category=JBCT3
Category=JFDV
cinema studies
COP=Netherlands
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
media industry studies
non-theatrical film
PA=Not available (reason unspecified)
Price_€50 to €100
PS=Active
screen advertising
softlaunch
sponsored film
Product details
- ISBN 9789462989153
- Weight: 630g
- Dimensions: 156 x 234mm
- Publication Date: 01 Jul 2021
- Publisher: Amsterdam University Press
- Publication City/Country: NL
- Product Form: Paperback
- Language: English
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Bo Florin is Professor of Cinema Studies at the Department for Media Studies, Stockholm University, Sweden. Patrick Vonderau is Professor of Media and Communication Studies at the University of Halle, Germany. Yvonne Zimmermann is Professor of Media Studies at Philipps-University Marburg. Recent books include the co-authored Advertising and the Transformation of Screen Cultures>/cite> (AUP 2021) and the co-edited Films That Work Harder: The Global Circulations of Industrial Cinema (AUP 2023). She is the editor of a special issue on Asta Nielsen, the film star system and the introduction of the long feature film in Early Popular Visual Culture (2021).
