Advertising at the Crossroads (RLE Advertising)
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€61.50
A01=Max Geller
act
advertising self-regulation
Author_Max Geller
Category=JB
Category=JHB
Category=JMA
Category=JMH
Category=KC
Category=KJSA
Category=KJU
Category=KNT
Circuit Court
clause
Columbia Broadcasting System
commerce
commission
communication law research
consumer protection law
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
expenditures
federal
Federal Communications Commission
Federal Radio Commission
Federal Trade Commission
Federal Trade Commission Act
federal trade commission studies
governmental control of advertising
Gratz Case
interstate
Interstate Commerce
Liquor Advertising
Liquor Industry
Lucky Strikes
Mail Fraud
Mail Fraud Statutes
Mail Order Advertising
media ethics
medicine
Modern Advertising Agency
National Broadcasting Company
Outdoor Advertising
patent
Patent Medicine
Patent Medicine Advertising
Post Office Department
Postmaster General
regulatory policy analysis
RLE
Saturday Evening Post
Standard Broadcast Station
trade
Unfair Methods
Product details
- ISBN 9781138966123
- Weight: 650g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.
First published in 1952.
