A01=Robyn Blakeman
advanced campaign design strategies
advertising theory
Alternative Media Vehicles
attention
Author_Robyn Blakeman
Body Copy
Bonus Packs
Callout Box
Campaign's Life Cycle
Campaign’s Life Cycle
Category=KJSA
consumer
consumer behavior analysis
copywriting techniques
creative
Direct Mail Package
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Guerrilla Marketing Campaign
imc
IMC Campaign
In-game Advertising
Informative Journey
key
Key Consumer Benefit
lifestyle
Maintaining Brand Image
media
media planning
Media Vehicles
Multiple Media Vehicles
Out-of Home Advertising
Outdoor Boards
Past Purchase Behavior
persuasive communication
promotional strategy
Sales Promotion
Sample Ad
self-image
Target's Attention
Target's Lifestyle
Target's Self-image
targets
Target’s Attention
Target’s Lifestyle
Target’s Self-image
Taxi Advertising
United States White
vehicles
White Space
Product details
- ISBN 9780765625526
- Weight: 476g
- Dimensions: 152 x 229mm
- Publication Date: 15 Aug 2011
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
