A01=Mark S. Albion
A01=Paul W. Farris
Advertising and Sales
Author_Mark S. Albion
Author_Paul W. Farris
Business: Marketing
Category=KJSA
Category=KJSM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780865690578
- Publication Date: 28 Feb 1981
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
bion /f Mark /i S. ris /f Paul /i W.
