32mo Group
A01=Dennis Caton
advertising agency operations
Agate Line
agent
Author_Dennis Caton
blocks
british
campaign strategy
Category=JB
Category=JHB
Category=JMA
Category=JMH
Category=KC
Category=KJSA
Category=KJU
Category=KNT
Chemist's Shop Window
Column Page
Crown 8vo
effective advertising campaign design
empire
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Glaxo Laboratories
Half Tone Blocks
Indirect Advertising
international marketing techniques
line
Line Blocks
local
Local Advertising Agency
Local Selling Agent
marketing communication
markets
media planning
Outdoor Publicity
overseas
Overseas Advertising
Planned Advertising Campaign
Pr Ep
PR ES
press
print production
RLE
Screen Half Tones
selling
SP AC
Space Order
Standard Paper Sizes
Surrey Comet
Te Ch
Windward Isles
Young Man
Product details
- ISBN 9780415817769
- Weight: 380g
- Dimensions: 156 x 234mm
- Publication Date: 21 Mar 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.
Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.
First published in 1949.
