Advertising for Account Holders (RLE Marketing)
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A01=Nigel Linacre
Account Handlers
advertising
Advertising Agencies
Advertising Task
Agency's Accounts
Agency’s Accounts
AIDA
Author_Nigel Linacre
Bad News
Category=KC
Category=KJSA
Client's Product
Constant Exception
Creative Clients
Creative Team
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Face To Face
Follow
Glamorous Industry
Holds
International Advertisers
ITV Association
Job Bag
Madison Avenue
marketing
Odd
OTS
PR People
Production Schedule
Quantitative Research
USA
Wo
Product details
- ISBN 9781138787032
- Weight: 362g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Multivolume collection by leading authors in the field
