Advertising in Modern and Postmodern Times
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A01=Pamela Odih
advertsing
Author_Pamela Odih
Category=K
consumer
consumerism
consumption
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
popular culture
Product details
- ISBN 9780761941903
- Weight: 520g
- Dimensions: 156 x 234mm
- Publication Date: 30 Apr 2007
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Hardback
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How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.
Advertising in Modern and Postmodern Times:
- provides a comprehensive discussion of the main theories
- shows you how real adverts work, together with reproductions of advertising images and copy
- demonstrates how advertising constructs subjects
- provides an instructive historical overview of advertising
- explores the relationship between advertising and industrial capitalism.
