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Armand Mattelart

Advertising International

★★★★★
★★★★★
€32.50
A01=Armand Mattelart
Advertising Association
Advertising Industry
Advertising Investment
Advertising Research
age
AIDA
Audience Measurement
audiovisual
Audiovisual Landscapes
Author_Armand Mattelart
avenue
bid
Carl Byoir
Category=KJSA
Category=KNT
Civil Society
cultural industries analysis
deregulation impacts
Early Bird
EEC Directive
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Follow
French Advertising
global advertising agency networks
Iaa
IBFAN
IBM Card
industry
ITV
madison
media globalisation
neoliberal policy
network
NTT
production
public relations strategies
Punta Del Este
takeover
Telecommunications
Television Systems
transnational corporations
UN
walter
West Germany
World Press Freedom Committee
Young Men

Product details

  • ISBN 9780415050647
  • Weight: 430g
  • Dimensions: 156 x 234mm
  • Publication Date: 17 Oct 1991
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.