A01=Keiko Tanaka
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Author_Keiko Tanaka
Category=CBG
Category=CF
Category=JBCC
Category=JBCT
Category=KJSA
Christian Dior
cognitive
cognitive linguistics advertising
communication
contextual
Contextual Implications
Conversational Implicatures
covert
Covert Communication
covert communication in advertising
cross-cultural discourse analysis
effects
environment
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Extra Processing Effort
gender representation media
Hon
Informative Intention
Interpretive Resemblance
Linguistic Message
metaphorical language analysis
mutual
Mutual Cognitive Environment
Mutually Manifest
Niki De Saint Phalle
Optimal Relevance
ostensive
Ostensive Communication
Ostensive Inferential Communication
Ostensive Stimulus
Perfume Advertisements
persuasive linguistic strategies
Pit Bull Terrier
pragmatics in marketing
relevance
Skin Care
theory
Tokyo Gas
Utterance Interpretation
Vice Versa
Weak Implicatures
Product details
- ISBN 9780415076470
- Weight: 470g
- Dimensions: 138 x 216mm
- Publication Date: 24 Mar 1994
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
