A01=Keiko Tanaka
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Author's Italics
Author_Keiko Tanaka
Category=CBG
Category=CF
Category=JBCC
Category=JBCT
Category=KJSA
Christian Dior
cognitive
cognitive linguistics advertising
communication
contextual
Contextual Implications
Conversational Implicatures
covert
Covert Communication
covert communication in advertising
cross-cultural discourse analysis
effects
environment
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Extra Processing Effort
gender representation media
Hon
Informative Intention
Interpretive Resemblance
Linguistic Message
metaphorical language analysis
mutual
Mutual Cognitive Environment
Mutually Manifest
Niki De Saint Phalle
Optimal Relevance
ostensive
Ostensive Communication
Ostensive Inferential Communication
Ostensive Stimulus
Perfume Advertisements
persuasive linguistic strategies
Pit Bull Terrier
pragmatics in marketing
relevance
Skin Care
theory
Tokyo Gas
Utterance Interpretation
Vice Versa
Weak Implicatures
Product details
- ISBN 9780415198356
- Weight: 249g
- Dimensions: 138 x 216mm
- Publication Date: 21 Jan 1999
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
