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Donald W Jugenheimer | Larry D Kelley | Fogarty Klein Monroe

Advertising Management

★★★★★
★★★★★
€76.99
A01=Donald W Jugenheimer
A01=Fogarty Klein Monroe
A01=Larry D Kelley
advanced advertising management strategies
Advertising Agencies
Advertising Businesses
Advertising Campaign Plan
Advertising Department
Advertising Manager
Advertising Research
agency
American Advertising Federation
Author_Donald W Jugenheimer
Author_Fogarty Klein Monroe
Author_Larry D Kelley
Bono
budgeting techniques
business
Business Development Executive
Category=KJM
Category=KJSA
Ceo
communication theory
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Face To Face
florida
Florida Panthers
Focus Group Research
Follow
Grapevine
Held
Hockey
Internal Revenue Service
issues
kogan
leadership in marketing
Long Range Predictions
Management Fads
media planning
organizational change
page
panthers
Payments
personnel
personnel development
plan
research
Swot Technique
Violating
Wo
Worthwhile

Product details

  • ISBN 9780765622600
  • Weight: 408g
  • Dimensions: 189 x 246mm
  • Publication Date: 15 Apr 2009
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
About Donald W Jugenheimer | Fogarty Klein Monroe | Larry D Kelley
Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein