A01=Elza Ibroscheva
advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_Elza Ibroscheva
automatic-update
Balkan region
Bulgaria
Category1=Non-Fiction
Category=GTC
Category=JBCC1
Category=JBCT
Category=JBSF1
Category=JFCA
Category=JFD
Category=JFSJ1
Communication
COP=United States
Delivery_Delivery within 10-20 working days
Eastern Europe
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
femininity
International and Global Communication
Language_English
Media Studies
PA=Available
post-socialist
Price_€20 to €50
PS=Active
sexualization
softlaunch
Product details
- ISBN 9781498557160
- Weight: 308g
- Dimensions: 150 x 230mm
- Publication Date: 24 Feb 2017
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.
Elza Ibroscheva is Associate Professor and Director of Graduate Studies at the Department of Mass Communications, Southern Illinois University Edwardsville.
