Advertising, Society, and Consumer Culture
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A01=Joyce M. Wolburg
A01=Roxanne Hovland
advertising ethics
advertising regulation in society
Author_Joyce M. Wolburg
Author_Roxanne Hovland
carl
Category=JBCT3
Children's Advertising
childrens
Children’s Advertising
classical
Classical Liberal Model
Commercial Messages
Commercial Speech
commission
Comparative Advertising
cultural policy studies
De Mooij
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FCC Commissioner
federal
FTC Web Site
Good Life
Heavy Tv Viewership
Heileman Brewing
hiaasen
international marketing issues
legal case analysis
liberal
liberalism
Making Consumer Decisions
mass communication theory
Media Vehicles
model
NBC News
NBC Olympic
NBC Sport
NBC Universal
Pipe Line
Positive Product Review
Promotional Tie Ins
Rural Free Delivery
trade
Trade Regulation Rules
Tv Station
undergraduate curriculum
Virginia Slims
Western Style Goods
Product details
- ISBN 9780765615466
- Weight: 408g
- Dimensions: 152 x 229mm
- Publication Date: 15 Apr 2010
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Roxanne Hovland, Joyce M. Wolburg
