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Advertising, the Media and Globalisation

John Sinclair
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Advertiser Clients
advertising media
advertising regulation
Agency Client Relationships
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Commercial Messages
commercialisation of culture
Dominant Advertising Medium
DVD Rental
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FMCG Marketer
Food Advertisers
Global Advertisers
global advertising
Global Advertising Expenditure
Global Alignment
global brands
global marketing
global media advertising practices
globalisation
globalization
john sinclair
Media Buying Agencies
media convergence research
media industry analysis
Minority Marketing
National Advertising Review Council
NBC Universal
Online Judging
regional communication studies
Search Advertising
Service Advertisers
social media impact
Television Systems
Tv Globo
Tv Home
UK Agency
UK Counterpart
UK Shopper
Young Men

Product details

  • ISBN 9780415668835
  • Weight: 310g
  • Dimensions: 156 x 234mm
  • Publication Date: 19 Apr 2012
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.

It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media.

Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:

  • advertising as an object of study
  • global trends in the advertising industry
  • advertising and the media in motion
  • current issues in advertising, media and society
  • advertising, globalization and world regions.

While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

About John Sinclair
John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).

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