A01=Barrie Gunter
A01=Caroline Oates
A01=Mark Blades
Advertising Children
Advertising Effects
Advertising Exposure
Advertising Intent
Advertising Research
Advertising Treatments
Antisocial Conduct
Author_Barrie Gunter
Author_Caroline Oates
Author_Mark Blades
Category=JBCT
Category=JBSP1
child psychology research
Children's Consumer Behavior
Children's Dietary Habits
childrens
Children’s Consumer Behavior
Children’s Dietary Habits
Cigarette Advertising
cognitive development theory
commercial influence analysis
Commercial Messages
consumer
consumers
digital media impact on children
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethical advertising practices
food
Food Advertisements
ICC Code
intent
ITC Code
media literacy education
Parental Pestering
persuasive
Persuasive Intent
Pop Stars
Purchase Requests
regulatory frameworks
Self-reported Media Exposure
television
Television Advertisers
Television Advertising
toy
Toy Advertisements
TV. Content
understanding
young
Young Consumers
Young Man
Product details
- ISBN 9780805844887
- Weight: 570g
- Dimensions: 152 x 229mm
- Publication Date: 16 Aug 2004
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Barrie Gunter, Caroline Oates, Mark Blades
