Advertising Today and Tomorrow (RLE Advertising)
Regular price
€61.50
A01=W.A. Evans
Accidental Beginnings
account
Advertisement Research
Advertiser's Art
Advertising Agency
Advertising Association
agency management
Assistant Account Executives
Author_W.A. Evans
BIM
British Advertising Industry
Business Process
campaign evaluation
Category=JB
Category=JHB
Category=JMA
Category=JMH
Category=KC
Category=KJSA
Category=KJU
Category=KNT
Cheshire Cat
commission
consultancies
consumer behaviour
Convenience Foods
creative
Creative Consultancies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
executive
future trends in advertising agencies
Golf Tournaments
Happy Hunting Ground
industry
Longer Agencies
marketing communication
Marketing Operations
media
Modern Advertising Agency
owners
Peter Lely
Piper
Production Schedule
professional ethics in advertising
recruitment and training strategies
service
Sir Peter Lely
Sunlight Soap
system
White Horse Whisky
Young Men
Zenith
Product details
- ISBN 9781138966161
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.
First published in 1974.
