A01=Joseph Sugarman
advertising
Author_Joseph Sugarman
books
breakthrough
cash
cashvertising
Category=KJSA
copy
copywriter
copywriters
copywriting
direct
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
handbook
headlines
hypnotic
leads
mail
order
phrases
product
research
secrets
sell
sells
word
words
written
Product details
- ISBN 9780470051245
- Weight: 635g
- Dimensions: 185 x 231mm
- Publication Date: 02 Jan 2007
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
