Affect Theory and Translation on YouTube
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A01=Seryun Lee
affect
audiovisual translation
Author_Seryun Lee
Category=ATN
Category=JBCC
Category=JBCT1
digital media culture
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
self-mediation
subtitling
YouTube
Product details
- ISBN 9781399502450
- Dimensions: 156 x 234mm
- Publication Date: 31 May 2025
- Publisher: Edinburgh University Press
- Publication City/Country: GB
- Product Form: Hardback
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The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'.
In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity.
This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.
Seryun Lee is a Lecturer in Korean Studies at the University of Sydney. She holds a PhD in Translation and Intercultural Studies from the University of Manchester and has previously held positions at Hankuk University of Foreign Studies and the University of Queensland. Her research interests centre on translation in digital media culture, online communication, contemporary screen culture, and Korean culture and society. Her research has been published in a number of international peer-reviewed journals in media and cultural studies, including the International Journal of Cultural Studies, Social Media + Society and Continuum: Journal of Media & Cultural Studies.
