A01=Richard T. Craig
African American media
Age Group_Uncategorized
Age Group_Uncategorized
and Literature
Author_Richard T. Craig
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Black Entertainment Television
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JBSL
Category=JFD
Category=JFSL3
COP=United States
Critical Media Studies
Delivery_Delivery within 10-20 working days
Deregulation
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Ethnic media
Film
Language_English
Media conglomeration
Media ownership
Media policy
PA=Available
Political economy
Price_€20 to €50
PS=Active
softlaunch
Telecommunications Act of 1996
Television
Product details
- ISBN 9781498509541
- Weight: 181g
- Dimensions: 152 x 225mm
- Publication Date: 29 Aug 2016
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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In African Americans and Mass Media, Richard T. Craig explores the relationship among the lack of media ownership diversity, in addition to the political, and economical, influences, and policy developments influencing media ownership. Craig also addresses the concern of growing media monopolies and the decline in minority media ownership since the passing of the Telecommunications Act of 1996, Focusing the policy argument on this act and the deregulation of media ownership, this book explores, the jeopardy jeopardizing of diminishedas well as the influence on content. Observing Black Entertainment Television (BET) in the last five years of African American ownership and the first five years of conglomerate ownership—paralleling the first decade after the Telecommunications Act was passed—the book includes information about the changes made to information programming on the network. Craig asserts that despite the overwhelming presence of African Americans holding executive positions with the network, Viacom, BET’s current owner, influences the network’s programming and relegates the cultural identity of the network to profit interests. BET is observed as a case study reflective of the importance ethnic media and perspectives reflective of cultural ethnic identities, targeting ethnic audiences. African Americans and Mass Media chronicles the significance of ethnic media, drawing particular attention to African American media in the United States, and advocates for increased communication policy development bolstering minority ownership.
Richard T. Craig is assistant professor of communication at George Mason University.
