Afro-Brazilians in Telenovelas
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€40.99
A01=Samantha Nogueira Joyce
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Author_Samantha Nogueira Joyce
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Brazil
Candomble
caricature
Category1=Non-Fiction
Category=APT
Category=ATJ
Category=JBCT
Category=JBSL
Category=JBSL1
Category=JFD
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COP=United States
critical race studies
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Language_English
media activism
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Price_€20 to €50
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racial democracy
racial stereotypes
racial tropes
racism
softlaunch
telenovela
television
Product details
- ISBN 9781793644251
- Weight: 200g
- Dimensions: 151 x 227mm
- Publication Date: 10 Apr 2024
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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In Afro-Brazilians in Telenovelas: Social, Political, and Economic Realities, Samantha Nogueira Joyce examines representations of Blackness on Brazilian TV, interrogating the role of mass media in developing racial equality and social change. Nogueira Joyce challenges assumptions that place the inclusion of Afro-Brazilians in mass media as a step towards racial progress while contextualizing media representation with the social, political, and economic realities of the Brazilian society at large, thus linking media representations to progressive gains and conservative backlashes in the Brazilian public sphere. This book joins conversations with other works on multiculturalism, Blackness, and whiteness within media studies, critical race and ethnic studies, and Latin American studies. This multilayered approach combines textual analysis with studies of political and economic systems and digital media activism to carefully unravel Brazilian racial dynamics.
Samantha Nogueira Joyce is associate professor of global communication at Saint Mary’s College of California.
