Agenda Setting in a 2.0 World
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Product details
- ISBN 9780415837002
- Weight: 521g
- Dimensions: 152 x 229mm
- Publication Date: 17 Jul 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
