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Product details
- ISBN 9780851991443
- Dimensions: 172 x 244mm
- Publication Date: 01 Feb 1997
- Publisher: CABI Publishing
- Publication City/Country: GB
- Product Form: Paperback
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The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.
