Product details
- ISBN 9781041141655
- Weight: 530g
- Dimensions: 156 x 234mm
- Publication Date: 18 Nov 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book equips you with essential knowledge to strategically adopt and leverage today’s machine learning-based AI systems. Drawing on several years of research with globally leading corporations, it provides an innovative guide to developing your own AI business strategy. It is packed with diverse strategy examples and hands-on worksheets to help you turn newly gained insights into immediate, practical action.
Thomas Hutzschenreuter is a chaired professor of strategic and international management at the Technical University of Munich, Germany. He has consulted for many leading companies across industries with a particular emphasis on AI technologies, digitization, transformation, growth, and internationalization.
Tim Lämmermann is a doctoral candidate at the chair of strategic and international management at Technical University of Munich, Germany. His expertise predominantly lies at the intersection of strategic management and artificial intelligence.
