Product details
- ISBN 9781837088232
- Weight: 435g
- Dimensions: 152 x 229mm
- Publication Date: 23 Feb 2026
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Hardback
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In an era where traditional marketing techniques are losing their effectiveness, businesses must embrace innovative and forward-thinking strategies to maintain a competitive edge. AI-Driven Blue Ocean Strategies offers business managers, marketers, and entrepreneurs a detailed reference on how to leverage artificial intelligence to create and sustain new Blue Ocean strategies. By combining the power of Artificial Intelligence with the principles of Blue Ocean Strategy, this book provides actionable insights on uncovering new market opportunities, developing differentiated value propositions, and ensuring long-term business success.
With contributions from a diverse team of experts, this book presents a robust framework for applying AI in market research, consumer analysis, and trend forecasting. Through real-world case studies, readers will learn how leading companies are using AI-driven approaches to break free from saturated markets and establish new, uncontested market spaces. The authors provide an avenue for discussion of all aspects of how AI is transforming marketing and customer experience, from big data analysis and predictive analytics to content generation and real-time customer interactions.
Bhupinder Pal Singh Chahal, Yorkville University, New Westminster, Canada.
Sanjay Taneja, Graphic Era Deemed to be University, India.
Amit Kohli, University Canada West, Canada.
Jaspreet Kaur, Chandigarh University, India.
Kapil Sharma, Chitkara Business School, Chitkara University, Rajpura, Punjab, India.
