Product details
- ISBN 9781041135326
- Dimensions: 129 x 198mm
- Publication Date: 29 Jul 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and make decisions, trust remains fragile. This book explains why that gap persists and what it means for marketers trying to reach audiences who are both curious and cautious.
Drawing on proprietary research, global studies and behavioral science, the book maps the key barriers marketers must navigate: concerns about accuracy, authenticity, privacy, loss of control and systemic biases. It also identifies the consumer segments most open to AI-enabled products and messaging, including caregivers, multilinguals, sustainability enthusiasts and personalization seekers.
The book offers marketers practical guidance on designing AI-powered experiences that are credible, equitable and human-led. It shows how trust can be built into every touchpoint – from onboarding and data exchange to content creation and customer service – and why doing so is essential for adoption and long-term loyalty.
Idil M. Cakim is the founder of Iris Flex, an insights and strategy firm. A seasoned researcher with leadership experience at Audacy, Nielsen, Golin and Burson, she speaks widely on technology, communication and media. Her work examines how innovation transforms audience behaviors and reshapes brands and industries.
