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AI-Powered B2B Marketing

Simon Hall
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Account-Based Marketing
advanced AI applications in B2B
AI adoption challenges in B2B
AI buyer journey optimization
AI Ethics
AI for B2B brand positioning
AI for cross-channel B2B campaigns
AI for customer nurturing in B2B
AI for marketing ROI improvement
AI for sales and marketing alignment
AI frameworks for B2B marketers
AI in ABM strategies
AI in B2B content marketing
AI in customer lifecycle management
AI in industrial marketing
AI in marketing analytics
AI innovation in B2B industries
AI lead generation strategies
AI Marketing
AI marketing automation for B2B
AI marketing case studies in B2B
AI marketing personalization for B2B
ai powered b2b marketing
AI skills for marketing career growth
AI strategy playbook for B2B leaders
AI technology selection for marketers
AI tools for B2B campaign optimization
AI training for B2B marketing teams
AI-based lead scoring models
AI-driven account management
AI-driven segmentation for B2B
AI-powered B2B conversion optimization
AI-powered competitive analysis
AI-powered market research
American Express AI strategy example
Artificial Intelligence
Author_Simon Hall
B2B Customer Service
B2B Marketing
B2B marketing automation platforms
B2B marketing ethics in AI adoption
B2B Marketing Strategy
B2B marketing transformation with AI
b2b marketing with artificial intelligence
career advancement with AI skills
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Danfoss B2B AI integration
data-driven B2B marketing with AI
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eq_nobargain
eq_non-fiction
ethical AI in B2B marketing
future trends in B2B AI marketing
IBM AI marketing case study
integrating AI into B2B marketing operations
Key Account Management
kogan page
Lead Capture
Lead Generation
Lead Nurturing
machine learning for B2B marketing
measurable results from AI marketing
predictive analytics in B2B marketing
Schneider Electric AI in marketing
simon hall
strategic AI adoption in marketing

Product details

  • ISBN 9781398621985
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Dec 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?

AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility.

You'll learn how to:
- Develop strategic AI-driven frameworks tailored for B2B marketing
- Implement actionable tools for lead generation, nurturing and account management
- Apply principles of ethical AI use within marketing strategies
- Optimize technology selection to align with business objectives

Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth.

Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies
About Simon Hall
Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.

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