Product details
- ISBN 9781398619555
- Weight: 496g
- Dimensions: 156 x 234mm
- Publication Date: 03 Apr 2025
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Is your business truly ready for the AI revolution? Future-proof your organization with a winning AI strategy.
AI Strategy is the executive playbook for turning artificial intelligence into long-term value and a competitive edge. Written by bestselling author and futurist Bernard Marr, it equips senior leaders with the clarity, tools and foresight to scale AI across the enterprise while managing risk and accelerating innovation.
Ideal for C-suite decision makers and business leaders, this guide addresses the strategic and operational realities of AI adoption at scale.
You'll learn how to:
- Align AI with business goals, governance and KPIs
- Anticipate ethical, legal and reputational challenges before they emerge
- Build internal capability, leadership buy-in and technical infrastructure
- Leverage real-world examples from energy, finance, healthcare and more
- Deliver measurable value through scalable, responsible AI integration
Whether you're launching a pilot or scaling enterprise-wide, AI Strategy helps you lead decisively, invest wisely and confidently build and execute a winning and sustainable AI strategy.
Themes include: AI adoption, digital transformation, responsible AI, innovation leadership, enterprise strategy, risk governance
