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AI Strategy for Sales and Marketing

Katie King
€68.99
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AI
AI adoption challenges and solutions
AI adoption roadmap
AI and consumer trust
AI and marketing automation
AI business leadership guide
AI ethics and compliance
AI for marketing directors
AI for sales executives
AI frameworks for leaders
AI in customer experience
AI in digital transformation
AI in omnichannel retail
AI in sales transformation
AI innovation in customer journeys
AI interviews with executives
AI personalization strategy
AI playbook
AI ROI measurement
AI strategy for sales and marketing
AI tools for marketing managers
AI-driven decision making in enterprises
AI-driven marketing leadership
AI-driven organizational change
AI-driven personalization frameworks
AI-driven revenue growth
AI-enabled team productivity
AI-powered customer insights
artificial intelligence for competitive advantage
artificial intelligence in business growth
Author_Katie King
C-suite AI strategy guide
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Customer data
data-led decision making in marketing
Digital disruption
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ethical AI governance
future of AI in marketing
global AI governance
how to use AI in sales
integrating AI into sales teams
Katie King
Kogan Page AI strategy
L'Oreal AI case study
leveraging AI for customer loyalty
Machine learning
marketing and sales AI toolkit
Marketing technologies
Personalization
practical AI playbook for leaders
responsible AI in business
Salesforce AI insights
scaling AI in global organizations
second edition AI strategy book
senior executive AI strategy
strategic AI adoption
strategic models for AI adoption
UOB AI business strategy
updated AI strategy edition 2025

Product details

  • ISBN 9781398622357
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Nov 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?

The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.

You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook

Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.


Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
About Katie King
Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

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