Airlines: Managing to Make Money
Regular price
€192.20
A01=Stephen Holloway
Air Transport Business
airline marketing strategies
airline performance analysis
Airline's Service Concept
Airline’s Service Concept
Author_Stephen Holloway
aviation management studies
Brand Elements
business
Category=KJ
Category=KNG
competitive
concept
customer experience design
De Chernatony
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Flight Catering
Front Office Settings
Full Service Network Carriers
human resources aviation
Individual Service Encounter
integrated airline management framework
Level Iii
Low Cost Carrier
Low Fare Carrier
management
MRO
MRO Activity
offer
organisational change aviation
price
RBT
Scope Decision
service
Service Attributes
Service Concept
Service Delivery Processes
Service Delivery System
Service Encounters
Service Package
Service Price Offer
Services Management Literature
strategic
Strategic Service Management
strategy
transport
UK Civil Aviation Authority
Product details
- ISBN 9780754615583
- Weight: 1000g
- Dimensions: 156 x 234mm
- Publication Date: 28 Oct 2001
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.
