A01=Donald Self
AA
addiction recovery research
Alcoholism Treatment
Alcoholism Treatment Centers
Assessment Model
Author_Donald Self
behavioral health services
Category=JBFN
Category=VFD
center
clinical outcome evaluation
Controlled Drinking
current
Current Theory Development
development
EAP
English Language Summaries
eq_bestseller
eq_health-lifestyle
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fairview Park
Government Printing Office
healthcare service distribution
Inpatient Facilities
Long Term Residential Facilities
marketing strategies for addiction treatment
MEDLINE Database
National Library
objective
Outpatient Facilities
Page Newsletter
patient satisfaction assessment
personal
Personal Selling
pricing
Pricing Objective
Promotion Mix
provider referral dynamics
Public Law 93-641
Public Relations Activities
remission
SADD
selling
Speaker's Bureaus
spontaneous
Ta Te
theory
Ti En
Product details
- ISBN 9780866568890
- Weight: 680g
- Dimensions: 145 x 216mm
- Publication Date: 08 Jun 1989
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.
