A01=Alfredo Paredes
A01=Brad Goldfarb
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Author_Alfredo Paredes
Author_Brad Goldfarb
Category=WJK
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Product details
- ISBN 9780847845323
- Dimensions: 241 x 292mm
- Publication Date: 25 Feb 2025
- Publisher: Rizzoli International Publications
- Publication City/Country: US
- Product Form: Hardback
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By allowing us glimpses into 5 of his own homes, Paredes invites us to immerse ourselves in his creative process, giving us access to some of the same tools he uses across all projects to decorate rooms that feel modern even as they glamorize the past; and always, always give the sense that you are living your life in a very particular world although you are just in one room. Paredes is renowned for being a master of extrapolating an entire theme from one unique item, say the stripe of a crisp Oxford shirt or a well-worn piece of leather ranch gear, and with what some call his perfect visual pitch; creating vignettes and rooms with an energy that feels undeniably masculine and sophisticated thanks to deep wood tones, iron railings, rustic leathers, an overall patina, and earth tone soft furnishings.
Alfredo Paredes spent 33 years creating environments, experiences, and products at Ralph Lauren, most recently in the role of Executive Vice President and Chief Creative Officer. It was there that Paredes as head of both Global Store Design and Architecture was the creative force behind all the Ralph Lauren stores and restaurants worldwide. He was also responsible for the inception of the famed visuals of the flagship Madison Avenue store windows and the conception and design of the now-legendary Polo Bar in Manhattan. His also helmed the Ralph Lauren Home Design Studio which will serve his own studio well as it expands the Alfredo Paredes furniture line. And, then there the event piece and the lead for Alfredo's creative leadership and helming once-in-a-lifetime spectacular events such as Lauren's 50th anniversary fashion show and party in Central Park. Prior to his three-decade career at Ralph Lauren, Paredes worked in visuals for Laura Ashley and Britches of Georgetown. He's a graduate of the Art Institute in Atlanta.
