A01=Adrienne L. McLean
Age Group_Uncategorized
Age Group_Uncategorized
Author_Adrienne L. McLean
automatic-update
beauty
beauty standards
Category1=Non-Fiction
Category=A
Category=AKT
Category=APFA
Category=AT
Category=ATFA
Category=JBCC3
Category=JBSF
Category=JFCK
Category=JFSJ
celebrity
Classical Period
COP=United States
cosmetics
cosmetics inventors
cosmetology
crafts
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fame
film
flawless
gender
Golden Age
hair
hairdresser
hairdressing
history
history of Hollywood cinema
Hollywood
hollywood cinema
Hollywood films
image
industrial history
labor force
Language_English
makeup
makeup artists
manufacturer Max Factor
media
PA=Available
Price_€20 to €50
PS=Active
roles of cosmetics
roles of hairdressing
roles of makeup
silent film
Silent Period
softlaunch
studio
studio era
studio film era
studio system
studio-era Hollywood
T.V.
television
visual
Westmore dynasty of makeup artists
Product details
- ISBN 9780813563589
- Weight: 4g
- Dimensions: 156 x 235mm
- Publication Date: 15 Jul 2022
- Publisher: Rutgers University Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Ever wonder why so many stars and featured players, male or female, in movies of Hollywood’s “Golden Age” look like they just stepped out of a beauty parlor even if the story places them in a jungle, a hospital bed, or the ancient past? All for Beauty examines how and why makeup and hairdressing evolved as crafts designed partly to maintain the white flawlessness of men and women as a value in the studio era. The book pays particular attention to the labor force, exploring the power and influence of cosmetics inventor and manufacturer Max Factor and the Westmore dynasty of makeup artists but also the contributions of others, many of them women, whose names are far less known. At the end of the complex, exciting, and at times dismaying chronicle, it is likely that readers will never again watch Hollywood films without thinking about the roles of makeup and hairdressing in creating both fictional characters and stars as emblems of an idealized and undeniably mesmerizing visual perfection.
ADRIENNE L. McLEAN is a professor of film studies at the University of Texas at Dallas and the author or editor of multiple books including Dying Swans and Madmen: Ballet, the Body, and Narrative Cinema and Being Rita Hayworth: Labor, Identity, and Hollywood Stardom (both Rutgers University Press).
