Alliances
Product details
- ISBN 9781118486399
- Weight: 499g
- Dimensions: 160 x 236mm
- Publication Date: 06 Jan 2014
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from around the world, and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed. Most managers don't have the experience or knowledge to create a functional alliance governance structure. This book fills that knowledge gap with a clear description of the proper implementation process.
- Ideal for business leaders engaged in building a corporate alliance and business school students
- Covers all of the available alliance structure, describes the building blocks of alliance design, and defines an effective process for managers constructing alliances
- Written by a leading expert on the subject who is a member of the Board of Directors of the Association of Strategic Alliance Professionals
As the popularity and frequency of corporate strategic alliances grows, Alliance gives business leaders the insight and practical advice they need to ensure their partnerships benefit all parties.
ARD-PIETER DE MAN is Professor of Knowledge Networks and Innovation at the VU University Amsterdam and Dean of Sioo, Inter-University Centre for Organizational Studies and Change Management. A leading alliance thinker, he was the first European to be elected to the Board of Directors of the Association of Strategic Alliance Professionals. The author has been working as a consultant in this area for 15 years as well as teaching and writing in the academic field.
