A01=James Harding
Author_James Harding
Category=JPWC
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eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9781843548683
- Weight: 245g
- Dimensions: 129 x 198mm
- Publication Date: 01 Jun 2009
- Publisher: Atlantic Books
- Publication City/Country: GB
- Product Form: Paperback
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David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.
In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.
