A01=Arve Peder Overland
Author_Arve Peder Overland
big
big data analytics
Big Data World
brand
brand positioning models
Business Case
Business Processes
Category=KJE
Category=KJMV7
Company's Business Goals
Company’s Business Goals
Content Calendars
Content Marketing Plan
Content Marketing Strategy
data
Data Sets
digital
Digital Brand Strategy
Digital Ecosystem
Digital Governance
Digital Strategy
digital strategy development
ecosystem
English Premier League
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eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
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External Service Providers
Formal Service Level Agreements
Full Business Case
Google AdWords
governance
Hash Tag
Hosted Data Centers
Media Relation Teams
MIT Sloan Management Review
online stakeholder analysis
organisational performance metrics
programs
Provider's Poor Performance
Provider’s Poor Performance
risk management frameworks
ROI
Smart Phone
strategic digital transformation planning
strategy
systems
world
Young Man
Product details
- ISBN 9780367880439
- Weight: 550g
- Dimensions: 138 x 216mm
- Publication Date: 12 Dec 2019
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Øverland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you’re always on!
Arve Peder Øverland has been at the forefront of digital marketing since the mid-nineties. He has spent most of his career in the United States, where he led a digital agency, working with some of the world’s leading companies and brands. Before joining id.mngmnt, a management consulting firm specializing in customer intelligence as a partner, Arve served as Digital Practice Director for Hill+Knowlton Strategies Europe, a WPP company. At id.mngmnt, Arve heads up the digital consulting practice, focusing on building result-oriented digital strategies for clients and developing governance practices that reduce risk and monitor performance.
