Home » American Advertising in Poland
Product Image
Jeffrey K. Johnson

American Advertising in Poland

★★★★★
★★★★★
€36.50
A01=Jeffrey K. Johnson
Author_Jeffrey K. Johnson
Category=GTQ
Category=JBCC1
Category=KJSA
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics

Product details

  • ISBN 9780786437979
  • Weight: 286g
  • Dimensions: 152 x 229mm
  • Publication Date: 29 Dec 2008
  • Publisher: McFarland & Co Inc
  • Publication City/Country: US
  • Product Form: Paperback
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Description

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
About Jeffrey K. Johnson
Jeffrey K. Johnson, a World War II historian for the Joint POW/MIA Accounting Command in Honolulu, Hawaii, is the author of several books and articles.