A01=Mike-Frank G. Epitropoulos
A01=Thomas Cushman
A01=Victor Roudometof
Author_Mike-Frank G. Epitropoulos
Author_Thomas Cushman
Author_Victor Roudometof
Category=JBCC
Category=JHM
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
Race and Ethnicity
Product details
- ISBN 9780275950514
- Weight: 454g
- Dimensions: 156 x 235mm
- Publication Date: 23 Oct 1998
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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These essays examine the proliferation of American culture in Europe. Throughout the collection, the authors raise the issue of the degree to which Europe becomes Americanized. They examine in concrete detail the way this process operates with reference to specific research areas such as advertising, consumerism, science, law, and politics.
Most of the essays suggest a great variation in the manner in which American cultural influences are appropriated within specific European countries. Such appropriation is conditioned by the local needs and perceptions as well as the way local elites employ Americanization in order to bolster their own context specific political agendas. This variation suggests that Americanization is a label frequently employed to describe the more multifaceted and complex process of globalization. This collection of essays will be of special interest to students and scholars involved with Cultural Studies, Sociology, and European Studies.
MIKE-FRANK G. EPITROPOULOS is a Teaching Fellow and Sociologist at the University of Pittsburgh. He has published and presented numerous papers on tourism and on international trade regimes.
VICTOR ROUDOMETOF is a Mary Seeger O'Boyle Postdoctoral Fellow at the Program in Hellenic Studies, Princeton University. His articles on globalization and the sociology of culture have appeared in Journal of Modern Greek Studies and Comparative Civilizations Review.
