Americanisation of European Business
Regular price
€210.80
14 days return policy
Shipping & Delivery
administration
agency
Category=KJB
Category=KJMV2
Category=KJMV5
centres
comparative management studies
cooperation
diffusion of US business practices
drive
economic
ECSC Treaty
EPA's Activity
EPA's Energy
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
European Productivity Agency
IG Farben
Large UK Firm
marshall
MTM System
multinational corporate influence
NAM
national
OEEC Council
OEEC Country
Operation Impact
organisational adaptation Europe
plan
postwar industrial modernisation
productivity
productivity agency Europe
SME Manager
SME Sector
Swedish Automobile Industry
transatlantic management transfer
UK Competitor
UK Consumer
UK Firm
UK Industry
UK Manufacture Industry
UK Ownership
UK Subsidiary
UK Supplier
United States Technical Assistance
West Germany
Young Men
Product details
- ISBN 9780415171915
- Weight: 630g
- Dimensions: 156 x 234mm
- Publication Date: 07 May 1998
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
Matthias Kipping is Lecturer in Business and Management at the University of Reading, Department of Economics., Ove Bjarnar is a Senior Research Fellow at the Moore Research Centre in Molde, Norway.
