Analysis of Pankaj Ghemawat's Distance Still Matters
Product details
- ISBN 9781912453009
- Weight: 252g
- Dimensions: 129 x 198mm
- Publication Date: 15 May 2018
- Publisher: Macat International Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.
Alessandro Giudici is Lecturer in Strategy at Cass Business School, City, University of London. His research focuses on how organizations can support innovation dispersed across international contexts. His work has been published in outlets such as the Academy of Management Journal, Strategic Organization, Long Range Planning, and Business History.
Marianna Rolbina is a PhD candidate at Cass Business School, City, University of London. Her research is in management and strategy, with a particular focus on cultural industries.
