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Introduction to Fashion Retailing

Dimitri Koumbis
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A01=Dimitri Koumbis
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Author_Dimitri Koumbis
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Category1=Non-Fiction
Category=KNP
Category=KNPR
Category=KNSX
consumer behaviour
COP=United Kingdom
corporate social responsibility
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Estee Lauder
ethics
fashion fashion
H&M
inditex
Language_English
logistics
loss prevention
market
merchandise control
merchandising
mobile retail
off-site
Omnichannel
on-site
PA=Available
pop up store
Price_€20 to €50
profiling
PS=Active
slow fashion
softlaunch
store design
store management
Strategic planning
trends
visual merchandising

Product details

  • ISBN 9781350098275
  • Weight: 400g
  • Dimensions: 160 x 230mm
  • Publication Date: 25 Mar 2021
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.
About Dimitri Koumbis
Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management, and store design for fast fashion brands such as Urban Outfitters and Gap, Inc.

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