A01=Paul McNeil
A11=Christoph Grünberger
Age Group_Uncategorized
Age Group_Uncategorized
algorithmic design
analog processes
Author_Paul McNeil
automatic-update
Category1=Non-Fiction
Category=AK
COP=Switzerland
creative process
Delivery_Delivery within 10-20 working days
design inspiration
design methodology
design principles
design toolkit
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
form generation
graphic design
Language_English
Lars Muller Publishers
logo design
PA=Available
pattern design
Paul McNeil
Price_€20 to €50
PS=Active
softlaunch
structured design
typography
visual experimentation
visual systems
Product details
- ISBN 9783037785935
- Dimensions: 170 x 24mm
- Publication Date: 03 Jun 2019
- Publisher: Lars Muller Publishers
- Publication City/Country: CH
- Product Form: Paperback
- Language: English
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This book is a tool kit to create new forms. It deals with grid-based design and gives the reader techniques to develop new forms, fonts, logos, and patterns. The concept represents a design process in which individual decisions follow much larger and deeper principles than immediate and spontaneous-intuitive actions.
Using a wide variety of examples, each chapter contains a detailed description of the procedure from form analysis to setting up design rules and their application. Both a workbook and a source of inspiration, this publication provides designers and architects with the tool they need to find analytical forms—analog, algorithm-based, exploratory but never of arbitrary origin.
The procedures described allow an almost infinite number of possibilities. The designer is thus transformed from inventor to interpreter or curator, who assesses individual forms for logos, fonts or patterns on the fly and ensures that the design process is always efficient and goal-oriented.
