A01=Nicolai Graakjaer
Album Version
ambidiagetic
Audiovisual Signification
Audiovisual Texts
auditory branding
Author_Nicolai Graakjaer
Blue Van
Brandmusic
Category=AVA
Category=JBCT2
Category=KJSA
Category=NH
CBB
Commercial Message
consumer behavior research
consumer choice
diagetic
Distinct Musical Format
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_music
eq_nobargain
eq_non-fiction
eq_society-politics
Genre Synecdoche
interpretive
Interpretive Text Analysis
Love Love Love
marketing communication theory
McDonald's Jingle
McDonald’s Jingle
media semiotics
Music Placement
music semiotics in advertising analysis
music theory
Musical Expressions
Musical Signification
Nonmusical Elements
Preexisting Music
qualitative content analysis
Rhythmic Entrainment
Sign Typology
Silly Boy
Sir John Barbirolli
Synch Points
television
television sound studies
Text Analytical Perspective
transtextuality
Web Ads
Young Man
Product details
- ISBN 9781138781085
- Weight: 385g
- Dimensions: 152 x 229mm
- Publication Date: 15 Dec 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Nicolai Jørgensgaard Graakjær (NJG) was born in 1972 in Denmark. He is Professor (WRS) of Mediated Communication in the Department of Communication and Psychology at the University of Aalborg, Denmark. NJG has published his research in, e.g., Popular Music & Society, Critical Discourse Studies, and Visual Communication.
