#MeToo
A01=Ted Royer
accountability
ad agency
advertising industry
advertising memoir
AgencySpy
Author_Ted Royer
cancel culture
cancel culture memoir
Category=DNC
creative director
creative leadership
DDB
Diet Madison Avenue
empathy
eq_bestseller
eq_biography-true-stories
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fishbowl app
forgiveness
forthcoming
outrage culture
public shaming
redemption story
restorative justice
scandal
social media mob
Ted Royer
workplace culture
Product details
- ISBN 9781510786677
- Weight: 481g
- Dimensions: 152 x 229mm
- Publication Date: 22 Oct 2026
- Publisher: Skyhorse Publishing
- Publication City/Country: US
- Product Form: Hardback
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What’s it like to be cancelled?
Short answer: it’s insane. You lose your job, your friends, your dignity and your grip on everything. It all becomes untethered. Life takes you in some really strange directions and introduces you to some strange characters.
When top advertising executive Ted Royer was falsely accused during the height of the #MeToo, his high-flying life came crashing down in a flurry of outraged tweets, salacious instagram posts and clickbait headlines. What followed was a makeshift redemption arc combined with a surreal, darkly comic plunge into the chaos of cancel culture: psychedelic therapy with a Valley girl shaman, heart-to-hearts with convicted murderers, plot twists involving power-hungry CEOs, and yes, a deep, soul-baring conversation with a talking strawberry.
Told with brutal open honesty, razor-sharp wit, and a dollop of DMT-fueled wisdom, And Then It Just Got Worse is one man’s absurd trip through cancellation, culture wars, and the funhouse maze that is modern public shaming. It’s a juicy cautionary tale, a shame-filled confession, and a comedy of (continuous) errors that offers a perspective that’s raw and relevant, and ends with notes of grace and acceptance.
Short answer: it’s insane. You lose your job, your friends, your dignity and your grip on everything. It all becomes untethered. Life takes you in some really strange directions and introduces you to some strange characters.
When top advertising executive Ted Royer was falsely accused during the height of the #MeToo, his high-flying life came crashing down in a flurry of outraged tweets, salacious instagram posts and clickbait headlines. What followed was a makeshift redemption arc combined with a surreal, darkly comic plunge into the chaos of cancel culture: psychedelic therapy with a Valley girl shaman, heart-to-hearts with convicted murderers, plot twists involving power-hungry CEOs, and yes, a deep, soul-baring conversation with a talking strawberry.
Told with brutal open honesty, razor-sharp wit, and a dollop of DMT-fueled wisdom, And Then It Just Got Worse is one man’s absurd trip through cancellation, culture wars, and the funhouse maze that is modern public shaming. It’s a juicy cautionary tale, a shame-filled confession, and a comedy of (continuous) errors that offers a perspective that’s raw and relevant, and ends with notes of grace and acceptance.
Ted Royer is one of the most celebrated creative directors in modern advertising. Over a twenty-five-year career spanning four continents, he has led award-winning campaigns for some of the world’s most recognizable brands, from finance and tourism to automobiles and media. As Chief Creative Officer of Droga5, Ad Age’s Creative Agency of the Decade, he helped grow the firm from a ten-person team into a 750-person global powerhouse, guiding work that earned every major industry accolade, including the Cannes Titanium Lion for “Dundee: The Son of a Legend” and The New York Times’ landmark “The Truth Is Hard” campaign. After leaving advertising in 2018, Royer turned to writing as a way to reflect on his career and explore the possibilities of starting over.
