Andy Warhol's Index (Book)

A facsimile edition of the genre-defying Andy Warhol’s Index (Book) – one of the most important photo books of the twentieth century

In 1967 Andy Warhol proposed a groundbreaking publishing concept: a book that was itself a Pop art object. Andy Warhol’s Index (Book) featured interviews and snapshot-style photos of the Factory and its 'Superstars.'

More notably, though, it also boasted ten different movable, tactile elements, including several pop-ups, such as a Hunt’s tomato paste can, a twelve-sided mobile that popped together with a rubber band, and a small accordion that actually made noise when the page was turned. There was a silver balloon as well, along with a 'Do-It-Yourself Nose Job' (the triple-page, rainbow-colored fold-out nose was based on Bob Dylan’s), and a 7-inch flexi-disc containing a conversation among Factory denizens while Velvet Underground’s 'I’m Waiting for the Man' and 'Femme Fatale' play in the background. The book sold thousands of copies, completely selling out its entire print run .

Now, more than fifty years after its publication, Phaidon and producers Melcher Media have faithfully and meticulously brought the Index back into print. This new edition is faithful to the original, from its cleverly engineered interactive elements to the holographic cover and presentation in a clear plastic bag. Brilliant, playful, and enduringly cool, Andy Warhol’s Index (Book) is a collectible art objet accessible to all – just as Warhol intended.

Considered one of the most important postwar artists of the twentieth century, Andy Warhol changed the way we look at the world, and the way the world looks at art. With his exhaustive observation of cultural trends, from his rise to Pop art fame in the early 1960s up until his death in 1987, he identified the images and aesthetics shaping the consumer-driven postwar American experience, and transformed what he saw into a sophisticated yet accessible body of work. He invented new ways of image making, vastly expanding what was considered fine art, and also a new kind of artist, one who merged art and life, and treated painting, photography, filmmaking, writing, publishing, advertising, branding, performance, video, television, digital media – and even his own persona – as equally valid terrain for creative experimentation.

Charles Melcher is a creator, curator, and thought leader in the storytelling and technology space. As the founder and CEO of Melcher Media, he has built a reputation for producing innovative, high-quality illustrated books in unique formats for some of the world’s biggest companies, media properties, and authors. He is also the founder and CEO of Future of StoryTelling, a live events and content studio that is focused on how storytelling and technology are developing in the twenty-first century. In 2025, he wrote and published a first-of-its-kind book about immersive experiences titled The Future of Storytelling: How Immersive Experiences Are Transforming Our World.