A01=Richard Jones
Author_Richard Jones
billions
business
Category=AKT
Category=KNSX
competitive
current
dynamic
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
failure
fashion
global shifts
high
highly
industry
issues
knowledge
many
market
pounds
problems
production
quickly
speed
structure
students
success
uk
worth
Product details
- ISBN 9781405135993
- Weight: 708g
- Dimensions: 173 x 244mm
- Publication Date: 04 Jul 2006
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control.
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- Essential subject for students at undergraduate and postgraduate levels.
- An expert guide to a bewilderingly complex industry.
- No competition.
- Addresses global issues, the opportunities and threats, with strategies for survival.
- Author is Editor of International Journal of Fashion Marketing and Management.
Richard Jones is a former Principal Lecturer in the Department of Clothing Design and Technology, Manchester Metropolitan University. He is also Editor of the Journal of Fashion Marketing and Management.
