Applied Business Rhetoric
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€92.99
A01=Elizabeth C. Tomlinson
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applied rhetoric
audience analysis
Author_Elizabeth C. Tomlinson
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Business
business founders
business genres
business rhetoric
Category1=Non-Fiction
Category=CBW
Category=CFG
Category=KJP
COP=United States
corporate social media
Delivery_Delivery within 10-20 working days
entrepreneurial rhetoric
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€50 to €100
professional audience
PS=Active
softlaunch
Product details
- ISBN 9781666905472
- Weight: 544g
- Dimensions: 158 x 240mm
- Publication Date: 21 Dec 2023
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.
Elizabeth C. Tomlinson is a teaching professor in the Department of General Business at West Virginia University.
