A01=Tara Ward
aesthetics of social media art
Age Group_Uncategorized
Age Group_Uncategorized
appropriation
artistic skills
audience
authenticity
Author_Tara Ward
automatic-update
canon
Category1=Non-Fiction
Category=AG
connoisseurship
COP=United States
cultural values
Delivery_Delivery within 10-20 working days
desire
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
gender
identity
Instagrammers
Language_English
objectification
PA=Available
Price_€50 to €100
PS=Active
race
representation
self portrait
softlaunch
the gaze
visual culture studies
Product details
- ISBN 9780520398764
- Weight: 635g
- Dimensions: 152 x 229mm
- Publication Date: 30 Apr 2024
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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What does an art history of Instagram look like? Appreciation Post reveals how Instagram shifts long-established ways of interacting with images. Tara Ward argues Instagram is a structure of the visual, which includes not just the process of looking, but what can be seen and by whom. She examines features of Instagram use, including the effect of scrolling through images on a phone, the skill involved in taking an “Instagram-worthy” picture, and the desires created by following influencers, to explain how the constraints imposed by Instagram limit the selves that can be displayed on it. The proliferation of technical knowledge, especially among younger women, revitalizes on Instagram the myth of the masculine genius and a corresponding reinvigoration of a masculine audience for art. Ward prompts scholars of art history, gender studies, and media studies to attend to Instagram as a site of visual expression and social consequence. Through its insightful comparative analysis and acute close reading, Appreciation Post argues for art history’s value in understanding the contemporary world and the visual nature of identity today.
Tara Ward is an art historian specializing in twentieth- and twenty-first-century visual culture. She is editor of Gender and Popular Culture: A Visual Study, and her work has been published by the Guggenheim Museum, Oxford Art Journal, and Excursions.
