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Aquaculture Marketing Handbook

Carole R. Engle | Kwamena K. Quagrainie
€171.06
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A01=Carole R. Engle
A01=Kwamena K. Quagrainie
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additional
aquaculture
Author_Carole R. Engle
Author_Kwamena K. Quagrainie
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bibliography
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Category=TVT
descriptions
economics
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extensive
handbook
important
industries
information
key
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reader
regarding
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worldwide

Product details

  • ISBN 9780813816043
  • Weight: 644g
  • Dimensions: 178 x 255mm
  • Publication Date: 04 Apr 2006
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.


The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information.


Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
About Carole R. Engle | Kwamena K. Quagrainie
Carole R. Engle, PhD., is Professor, Director of the Aquaculture/Fisheries Center and Chairperson of the Department of Aquaculture and Fisheries at the University of Arkansas at Pine Bluff.

Kwamena Quagrainie, Ph.D., is Aquaculture Marketing Director in the Department of Agricultural Economics at Purdue University.

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