archipelagic
archipelagic tourism policy analysis
Athens International Airport
Bahamas Ministry
Bahamian Archipelago
Cape Verdeans
Case Study Islands
Category=KJS
Cidade Velha
condition
destinations
development
Devolve UK Administration
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Faroe Islands
Federal Aviation Administration
Galway Bay
hopping
inter-island
Intra-regional Travel
Intraregional Travel
island destination management
islands
Long Finned Pilot Whales
main
Maldives Tourism
Mascarene Archipelago
Mediterranean island studies
multi-island logistics
Pilot Whales
Ponta Delgada
regional tourism policy
Sea Plane
Small Island Tourist Economies
smaller
Subordinate Island
Sunny Side
sustainable tourism development
tourism branding strategies
travel
Upper Town
Viti Levu
Yasawa Island
Product details
- ISBN 9781138083875
- Weight: 416g
- Dimensions: 156 x 234mm
- Publication Date: 07 Jun 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.
Godfrey Baldacchino is Professor of Sociology at the University of Malta, Malta; Island Studies Teaching Fellow and outgoing Canada Research Chair (Island Studies) at the University of Prince Edward Island, Charlottetown, Canada; and Visiting Professor of Island Tourism at the Università di Corsica Pasquale Paoli, France.
